19 Essential Facebook Fan Page Tips
1) Don't create a dummy account for your business page
2) Add a recognizable profile picture.
3) Choose an engaging cover photo.
4) Optimize the descriptions of your profile picture and cover photo by adding links.
5) Bonus: Integrate your profile picture with your cover photo.
6) Add a call-to-action (CTA) button to your cover photo.
7) Customize your Facebook Page with apps -- then organize your tabs
8) Fill out your 'About' section with basic information, and add company milestones.
9) Post photos and videos to your Timeline.
10) Post other content types as well.
11) Promote lead-gen and non-lead-gen content.
12) Determine the ideal timing and frequency for your posts.
13) Leverage Facebook's publishing and targeting tools.
14) Pin important posts to the top of your page.
15) Decide whether you want Facebook fans to message you privately.
16) Monitor and respond to comments on your page.
17) Promote your page to generate more followers.
18) Measure the success of your Facebook efforts.
19) Try some Facebook advertising to amplify what works.
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