How can we add our bank account to WhatsApp and get started with payments

Here’s how you can add your bank account to WhatsApp and get started with payments feature:

1. Go to Settings -> Payments inside WhatsApp.
2. In the Bank Accounts sub-head, select the Add New Account option.
3. Tap Accept and Continue if you agree with the terms.
4. Tap the Verify via SMS and follow the prompts to send an SMS to start the linking process.
5. On the next screen, select the bank whose account you want to add.
6. If you have an account (or multiple accounts) linked with the number that you just sent the SMS from, you will be presented with your account (or accounts) from that bank.
7. If everything goes smoothly, you will see the UPI Setup Complete screen.

You can repeat these steps to add multiple bank accounts to WhatsApp. If you have multiple accounts added, you can designate one of them as the primary account (by default the account you added first).

How to send money via WhatsApp Payments

You must remember that the WhatsApp payment feature works only if the recipient has setup their bank account within WhatsApp – send this guide to your friends and family to help them get started! You can also send money to individual group members in a group chat, provided they have enabled the Payment option. Moreover, you cannot pay money to verified business accounts (such as BookMyShow or MakeMyTrip) because the service is only peer-to-peer (i.e. person to person).

Here’s how to send your first (and subsequent) payments via WhatsApp:

1. Open the chat of the WhatsApp contact to whom you want to send money.
2. On Android, tap the Attach button. If you are on iPhone, select the Plus button.
3. To send money, just tap on Payment, and enter the amount you want to send. You can also add a note to the message if you want.
4. To authorise the payment, just enter the UPI PIN of the bank account from which you are trying to send money.
5. Once the money is sent, the amount (and the text note, if any) will show as a message as part of the conversation.

As you can see above, the process is quite simple and takes only a few taps to complete. If you want to switch between accounts, you just need to tap on the bank account while sending money and you will see the list of linked accounts to switch between.

#WhatsApp will maintain a log of all your transactions – the money you sent and the money you received – using the #Payments option under Settings. To check the log, just go to #Settings, tap on Payments and select the View History option. #vasudevparasara

This is WhatsApp’s first attempt on the digital payments front, which has been dominated by Paytm in India. The Facebook-owned app has not officially announced this feature yet, and kept it in beta mode so far, meaning only a small segment of its more than 200 million users can access it presently. Google’s Tez, Paytm’s Inbox, and the numerous UPI services managed by banks themselves have made it pretty easy to transfer money to one another.

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EMail Marketing procedure steps

Email Marketing is an important marketing strategy with relevant information.the email we create should have a goal and purpose for archeiveing.we can apply for both B2B and B2C businesses. Procedure for email marketing are given below

Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Email Marketing Tips to Improve Your Email Open and Click-through Rates

Know your Audience

You could have the best message in the world, but without the right audience it means nothing.

1. Start by building a permission-based list.

2. In exchange for contact information, offer your customers something of value: a newsletter, a free seminar, or more information about your products & services.

3. When gathering contact information, only ask for the information you really need. Asking unnecessary questions annoys people and may keep them from signing up.

4. Be sure to include a way for people to unsubscribe in all your email campaigns. Unsolicited email or spam can be damaging to your reputation.

5. Manage your contact lists so you can respond quickly and efficiently to requests for more information or to unsubscribe.

6. Since email addresses can change frequently, keep your list current by carefully tracking the number of bounce-backs or undeliverable emails after every campaign.

7. Be sure you have a clear and concise privacy policy that details how you will treat your customers’ personal contact information. Include a link to it in every email you send.

8. Respect the terms of your privacy policy and never breach your customers’ trust.

Craft your Message

An interesting message that offers value is critical to the success of any email campaign.

9. See what others are doing. Take a few minutes and sign up for email newsletters from competitors. Choose a few on your favorite hobby or a topic you’re interested in too.

10. When you get online newsletters from other companies, pay attention to what makes you open some and delete others without reading.

11. Before you create the right message, develop a marketing strategy that addresses goals and objectives.

12. Use email marketing to accomplish what email does best: increase revenue, generate leads, strengthen customer relationships, increase website traffic, and build brand awareness.

13. Get the length right. A good rule of thumb is the more frequent your emails, the shorter they should be. People will open a short "Tip of the Day", but almost no one wants to get something longer on a daily basis.

14. Keep the message personal and casual. Think like a customer and write in a conversational tone. People want to see a little humanity behind the corporate mask.

15. People respond best to messages written by one particular person at a company who they can get to know over time. This is part of building relationships.

16. Personalize the ‘From’ part of your email and be clear who the email is from.

17. Avoid using ‘FREE’ in your subject line since it has been abused by spam marketers and arouses suspicion.

18. Be honest in your subject line and make sure it reflects what’s inside. State a clear benefit that makes the recipient open your message. Only messages that seem relevant and offer value will be opened.

19. Choose a subject line that grabs your reader’s attention. Avoid vague content like "Our September Newsletter." Instead, use an interesting topic or headline from the newsletter, such as "Best Practices for Email Marketing" or "Inside: Exclusive Interview with Tiger Woods!"

20. Encourage forwarding right in your subject line. The Association for Interactive Marketing (AIM) always adds "Pls. Forward" to the ends of their newsletter subject lines and they report it's more than doubled their circulation!

21. Personalize each message and watch response rates climb. At the very least, always include the recipient’s name.

22. Write your messages so they appeal to customer interests and hobbies. Ask your customers what they want to hear about: special offers, new services, etc.

Choose the Right Format

Once you have the right message, you need to present it in the right way.

23. HTML and Rich media messages that include audio, video, and animation generate high response rates, but it’s still important to always have a text version for people who prefer or can only receive text.

24. Always include a hyperlinked table of contents at the top of your message so people can click or scroll right to the section of their choice. Usability studies show most people won't look beyond the first screen if there's not something immediately interesting to them. Give them a reason to scroll down!

25. Use bullet points and lots of white space for plain text messages.

26. Minimize the use of ALL CAPS and italics as they are hard to read.

27. To make it easy for readers to scan your message, keep columns of copy narrow.

28. Test your messages through a number of email accounts to make sure they look good in all mainstream email clients.

29. Consider writing your message in the same format it will appear on your customers’ screens so you can see what they will see. For text-based emails set your font to 10 point Courier going 60 characters (five inches) across.

30. Unless your newsletter is unusually long, recipients will probably read it on their screen. Your job is to make this as easy as possible. For headlines, use a larger, bold font that can be scanned the quickly.

Look for Measurable Results

Being able to measure your email marketing efforts is key. Measuring allows you to understand what works and what doesn’t so you can improve each and every campaign.

31. Gathering results through trackable links and having access to real-time reports will help you understand what works and what doesn't.

32. Test using different subject lines, copy, offers, and creative designs, etc. Use real-time results to see which get the best response rates. Consider sending out an A/B test to two sub-segments of your email list to see which is more successful. Refine, and then send the more successful email to your larger email base for better results.

33. When running a series of email campaigns, tweak your message as soon as you understand the results of your first campaign.

34. Above all, take the time to understand email as a marketing medium. Always analyze results and think of new ways to provide value to your members and customers.

How to build your email list

How to build your email list—fast

Whenever I write about email marketing, several people ask about how to build your email list quickly. Kind of makes sense; writing masterful emails doesn’t make much of a difference if no one’s reading them.

You can choose from four list-building tactics:

Advertising. The issue with advertising is that it can get very expensive—even before you see any results. But when it works, it can create incredibly good, consistent results.

Affiliates. If you have lots of connections to people in your field who have large emails lists and willingness to promote something of yours, you can get almost any results you want.

Speaking. As long as you get in front of large, new audiences on a regular basis, you can grow your email list by asking audience members to sign up. However, making this tactic work takes a lot more work and is harder than most people think.

Guest blogging. It’s the only low-cost, effective way to grow your list if you don’t have a massive advertising budget and you’re not well connected. That said, most people don’t get almost any subscribers with guest blogging because they don’t know how to write effective guest posts.

In case you’re wondering, I have yet to hear of any other reliable way to quickly grow your email list without relying on luck, but if you know of some, do let me know.

All of these list-building tactics work regardless of which email marketing strategy you use the most. So, you can choose based on your resources.

Email marketing strategy

1. Email marketing strategy: Offers

Many e-commerce businesses rely heavily on making offers in their emails, but regardless of what kind of a business you run, you should know how to make offers in your emails.

The basic idea is to urge people to get something they really want. That can mean giving them a discount coupon for a product they’ve indicated they’re interested in. Or it can mean a general promotion that goes out to everyone on your list.

When you promote something, you always run the risk of seeming “sales-y.” However, if you seem sales-y, you’ve done something wrong.

A good offer doesn’t feel sales-y. It doesn’t feel pushy. It doesn’t feel manipulative.

Instead, a good offer feels helpful. So, when you promote something via email, do it as a friend who wants to help the recipient.

That isn’t to say that sales-y promotions wouldn’t ever create results—as Internet marketing “gurus” have proved. The results just aren’t as good as they could be.

People buy when they feel that they have good reasons to do so. So, you need a strong value proposition (=great reasons for buying what you sell) in order to be able to give people good reasons for buying.

But if people don’t believe those reasons, they don’t buy either. As long as you seem like a friend who’s trying to help them, people are likely to believe that you’re sincere and that buying from you is a good decision.

The downside of just making offers is that they’re not useful on their own. People on your list won’t receive any value from you unless they buy what you’re promoting, so they have little reason to stay subscribed. That’s why many e-commerce sites struggle to keep people interested.

However, if you never make any offers, you’ll struggle to make any sales, so don’t forget or shy away from this email marketing strategy. Rather, learn to combine it with the next strategy, so even your promotions have value to your subscribers.

2. Email marketing strategy: Content

SaaS (Software as a Service) businesses and bloggers often use content email marketing strategy more than other strategies.

They create a piece of content (e.g., report, infographic, video, article) and tell people about it with an email. Or the emails might be content-rich on their own.

Some of the content is available publicly (e.g., blog articles), but some content should be behind an “information wall.”

The information wall works just like a “pay wall” except it doesn’t require a monetary payment, but instead it asks for information from the visitor. The simplest information wall is an email opt-in form that requires people to join the business owner’s list in order to get the content.

But if you want to make the most of this email marketing strategy, an opt-in form shouldn’t be the only information wall you use because once people have joined your list, asking them to do it again doesn’t make much sense.

For example, you can ask people to share a link to the content in social media before getting access to it. Or you can ask for more information about them (e.g., specific interests or their company’s size).

The additional information gives you a better chance to tailor your email marketing to match what they’re most interested in. And that gives you a better chance to convert them into customers.

Content email marketing is a great tool that you should learn to use regardless of what kind of a business you run. When you use it well, people will start to see you as a trusted source, which makes them more likely to buy what you sell.

But you shouldn’t stick to just content. You should also make offers—and build relationships with the people in your list.

3. Email marketing strategy: Relationship building

For many businesses, building a relationship with their leads is the primary reason for sending any emails. That said, very few marketers rely solely on this email marketing strategy. But some trust it more than is healthy for their businesses.

You could think that you build relationships automatically if you make offers and provide useful content (the previous email marketing strategies).

To some extent that’s true. But it’s not all there is to this strategy.

For example, you can ask your subscribers to reply to your emails or ask them to fill a survey. And you can tell what’s going on in your life or about your personal beliefs and opinions to create a stronger emotional connection.

Note that whenever you share an opinion or belief, you need to be willing to distance everyone who has an opposing view.

Most people don’t mind if you don’t share their worldviews, but some do. So, talking about things that don’t directly relate to your business (and topics around it) is always a risk.

Unless you want to play with fire, avoid dipping into politics, religion, sexuality, and other topics where many people have fundamentalist views.

If, however, you know that most of your audience shares your opinion on a topic that’s important to them, you can instantly seem more trustworthy by pointing it out because people trust people who are similar to them.

But most importantly, you should always remember relationship building as an email marketing strategy. No matter what kind of an email you send.

If you forget that you should build a relationship with your subscribers, your offers will feel pushy and your content distant.

Remember that you’re not a company. You’re a person. Act and write like one.

What makes email marketing so effective and its advantages?

Email marketing has some significant advantages compared to most other marketing methods:

High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods. 

Great flexibility: Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.

Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. With email marketing, the costs are much, much lower. A simple system like AWeber is very affordable even if your business isn’t a huge success yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects), but you get the point.

Low barrier of entry: Besides being comparatively cheap, email marketing doesn’t take such a steep learning curve as many other tactics. Even if you’re not an expert, you can see great results when you learn to use the different email marketing strategies—great execution of the strategies improves your results a lot, but even if you make some mistakes, you aren’t wasting your time.

Full control: Most other marketing tactics are at the mercy of policy changes (e.g., Google and AdWords) and other decisions beyond your control. Sure, some laws affect how you can use email marketing, but laws rarely change with short notice and they even more infrequently radically change what you can do.