Email marketing has some significant advantages compared to most other marketing methods:
High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example, it’s quite unlikely that they’d actually see your updates. Sure, not everyone opens your emails, but the numbers are usually still in favor of email compared to other communication methods.
Great flexibility: Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages.
Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. With email marketing, the costs are much, much lower. A simple system like AWeber is very affordable even if your business isn’t a huge success yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects), but you get the point.
Low barrier of entry: Besides being comparatively cheap, email marketing doesn’t take such a steep learning curve as many other tactics. Even if you’re not an expert, you can see great results when you learn to use the different email marketing strategies—great execution of the strategies improves your results a lot, but even if you make some mistakes, you aren’t wasting your time.
Full control: Most other marketing tactics are at the mercy of policy changes (e.g., Google and AdWords) and other decisions beyond your control. Sure, some laws affect how you can use email marketing, but laws rarely change with short notice and they even more infrequently radically change what you can do.
0 comments: