10 Laws of Social Media Marketing

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your...

What Is Social Media Marketing?

What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter...

How to build your email list

How to build your email list—fast Whenever I write about email marketing, several people ask about how to build your email list quickly. Kind of makes sense; writing masterful emails doesn’t make much of a difference if no one’s reading them. You can choose...

Email marketing strategy

1. Email marketing strategy: Offers Many e-commerce businesses rely heavily on making offers in their emails, but regardless of what kind of a business you run, you should know how to make offers in your emails. The basic idea is to urge people to get something they...

What makes email marketing so effective and its advantages?

Email marketing has some significant advantages compared to most other marketing methods: High reach: When you get people to join your email list (aka “subscribe to updates” or “opt in”), you can actually reach them. If they just like your Facebook page, for example,...